I'm Sreerag Gopalkrishnan, a seasoned UI/UX Designer with 10+ years of experience leading end-to-end UX Design for B2C and B2B SaaS and mobile and web products serving 15M+ users. Skilled in building and scaling MVPs to growth, aligning UX with activation, retention, and business KPIs. Expert in design systems, data-driven iteration, and WCAG 2.2 accessibility, with proven impact on conversion and engagement.

 

My journey in design has been driven by a deep passion for creating user-centered solutions that meet business goals and delight users. I have honed my skills in various aspects of UX design, including Product Design, Product Discovery, Feature Prioritization, Product Lifecycle, KPI Tracking​, UX Research, Interaction Design, Information Architecture, Usability Testing, Heuristic Evaluation, A/B Testing, Growth Experiments, User Retention, GA4, Design Tokens, Component Libraries, WCAG 2.2 AA, Figma, Framer, Sketch, Adobe Creative Suite, Miro, and HTML & CSS.

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PROFESSIONAL EXPERIENCE​

UX DESIGNER (Part Time - Consultant)

Cred Techno (January 2026 - Present)

• Drive end-to-end UX design for a ride-hailing MVP, aligning design decisions with activation, ride completion and driver retention metrics.

• Collaborate with product and engineering teams to prioritize MVP features aligned with activation and retention KPIs.

• Design and optimize booking, fare estimation, and driver-matching flows to reduce funnel drop-offs and increase ride request conversion by 15%.

• Conduct user research, define problems, ideate solutions, create wireframes and prototypes, usability testing, A/B experiments to validate features and accelerate product-market fit.

• Establish scalable design system components to streamline handoff and reduce design-to-development cycle time by 30%.

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SENIOR UI/UX DESIGNER

Playerzpot Media Pvt Ltd (December 2017 - February 2024)

• Led end-to-end UX design for fantasy sports and gaming platforms serving 15M+ users across mobile and web.

• Conducted user research, usability testing, and competitive analysis to gather insights to improve core flows to build user-centred designs.

• Created wireframes, prototypes, user journeys, and high-fidelity UI for multiple product features. Designed and governed the design system in Figma with variables and tokens covering 100+ components, reducing design-to-development inconsistencies by 40%.

• Collaborated closely with product, engineering, and marketing teams to drive business-aligned UX outcomes.

• Mentored 4 junior designers on design critique, design thinking, and accessibility best practices.

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UI/UX DESIGNER

Uniserved Technologies Pvt Ltd (April 2015 - November 2017)

• Owned end-to-end UX design for a food ordering platform (Orderzapp), improving checkout completion rate by 25%.

• Conducted user research and journey mapping to reduce cart abandonment and optimize order flow.

• Designed intuitive search, filtering, restaurant discovery and real-time order tracking and notification experiences to enhance user engagement and the post-purchase experience.

• Created scalable design system components to ensure consistency across the app.

• Collaborated with product, engineering, and marketing teams to align UX decisions with business KPIs.

• Improved onboarding experience, increasing first-time order conversion by 18%.

• Followed usability testing and A/B testing to refine navigation, microcopy, and checkout flow.

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WEBSITE & GRAPHIC DESIGNER

Mesotek Software Pvt Ltd (October 2013 - March 2015)

• Designed responsive websites (35+ projects), marketing creatives, and branding assets for various clients.

• Improved design quality and UI consistency, increasing client engagement and conversions.

• Delivered logos, social media designs, banners, and promotional collateral.

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EDUCATION​

​BACHELOR OF MANAGEMENT STUDIES (Marketing) - 2012

Tilak College of Arts, Commerce and Science, Navi Mumbai

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CERTIFICATION​

GOOGLE UX DESIGN CERTIFICATION - 2025

Coursera​

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AI ESSENTIALS CERTIFICATION - 2025

Coursera

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​For me, UX Design is all about creating problem solutions to help people with diverse abilities and backgrounds in the digital world. I love to create digital experiences that are universally accessible considering a human-centered approach by always putting the user first.

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"Experience is not just about the years you’ve worked—it's about the value you’ve created, the challenges you’ve solved, and the growth you’ve inspired."​​